How Decoda Health launched a branded payments product in 12 days

Decoda Health started with a referral-based payments integration that didn’t allow them to monetize payments. Find out how they implemented a platform-branded, fully embedded payments product that allows them to start earning payments revenue in less than two weeks.

October 29, 2024

Case studies

Decoda Health

Decoda Health is a platform using AI to automate administrative workflows in healthcare. To do this, they started with a communications and payments platform. They simplify patient interactions with a unified dashboard and create personalized care experiences through seamless conversations across voice,text and paper. For healthcare staff and administrators, Decoda Health streamlines billing by automating patient invoicing and payments and consolidating all the relevant data into clear reports.

The Challenge

Decoda Health had already launched with a referral-based payments integration that didn’t allow them to monetize payments.

They knew that fully embedded payments would be part of their long-term strategy, but their plan was accelerated by signing a new client who needed more sophisticated payment capabilities than Decoda Health was offering at the time.

Clients needed online and card-present payments, Apple Pay, and ACH – with unified reporting and deposits for all payment methods.

Looking to the future, Decoda Health also needed a provider that could support healthcare-specific requirements, like billing hierarchies for hospital-owned clinics and interchange optimization for virtual cards issued by insurance companies.

Rainforest’s Solution

Rainforest’s embeddable components, interactive documentation, and robust sandbox environment allow software companies like Decoda Health to go live fast. 

Embeddable components 

Rainforest has embeddable components for merchant onboarding, payment acceptance, receipts, payment reporting, and deposit reporting. This means software companies can implement payments with significantly less development work compared to an API-only integration. 

Embeddable components don’t just help software companies go live fast. When Rainforest adds a new feature, we build it into our embeddable components. This allows platforms like Decoda Health to unlock new features with minimal development effort.

Interactive documentation

Rainforest’s developer documentation goes way beyond just an API reference.

Interactive documentation helps developers write API requests in 20 different coding languages and see API responses in real time. 

Guides organize everything needed to achieve a specific functionality, like onboarding a merchant or taking a payment.

The component studio makes it easy to customize the embeddable components to the platform’s branding and use case.

Robust sandbox

Rainforest’s sandbox has simulations that allow the developer to fast-forward in time. For example, a platform can create several payments and then time-travel to the next day to create the deposit. This gives platforms control over their testing process.

We also make API logs visible to both the software platform and the Rainforest team. Any time Decoda Health had a question, the Rainforest team was able to peek in their sandbox and see the exact API request and response. Questions are answered quickly and platforms never get “stuck” waiting for a response from support.

Getting to talk directly with the tech team was super helpful. I’d message them in Slack, and they would respond right away to explain “this is how it works” or “this specific line is wrong and here’s why”. This is the first time I did a really robust payments integration that included virtual terminals and card-present. Rainforest made it very accessible.

– James Oswald, Decoda Health Co-Founder and CTO

Rainforest Advantages

Rainforest is known for our long-term commitment to our platform partners. Long after the contract is signed. After the implementation is done, when most payment providers try to pull back on support, Rainforest doubles down on helping our platform partners grow.

When the Decoda Health team is on-site with a client, troubleshooting a new card-present terminal, Rainforest is answering questions in real-time.

When the Decoda Health team is negotiating with a large potential client, Rainforest provides coaching throughout the process.

Especially as we’re moving upmarket, the Rainforest team actively works with us to win bigger clients. They’re truly helping us grow every step of the way.

– James Oswald, Decoda Health Co-Founder and CTO

The Result

Decoda Health went live both online and card-present transactions in just 12 days! 

While software companies usually weigh the cost of a payment provider in their vendor selection, most companies don’t weigh the cost of a prolonged integration or unresponsive support. Decoda Health’s fast time-to-value enabled them to start monetizing payments almost immediately.

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